This seems to be a real push forward. Canon and technicolor cooperating creating a "Technicolor cinestyle" profile hopefully through firmware upgrade to existing camera models.
The release will take place at NAB 2011
http://www.photographybay.com/2011/04/0 ... e-profile/
Hopefully It,s gonna be as good as it sounds!
From the NAB site
The new suite of creative tools will be inaugurated with Technicolor’s CineStyle, that coupled with Technicolor’s Digital Printer Lights™, will provide a more seamless pipeline, from principal photography into editorial, for projects filmed using Canon EOS DSLR cameras. Technical tests have been conducted with various camera-lens configurations under the supervision of Technicolor color-scientists with a number of renowned cinematographers.